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Why feedback is so important to achieving the highest sale price

 

Feedback is vital at all stages of the selling process and you should look to take on board the advice and recommendations you receive.

After an agent has reviewed and valued the house, they may be able to offer guidance on how best to present the property or what you can do to make your property more appealing to buyers. This initial advice and guidance can be very important because it allows you to make changes before the property is placed on the market. First impressions should always be at the forefront of your thoughts when selling a property so if you receive initial feedback before you have placed your property on the market, you can make a better initial impact on buyers.

Feedback from the presentation stage

Once the property has been placed on to property portals, websites, in shop windows and in brochures, it is important to evaluate the engagement the property receives and if there is any initial feedback.

If no one is clicking on links to view the property or no one is asking the agent about the property after seeing it in store, you have to question what the reason people aren’t engaging is. Knowing that something is up which is preventing people from enquiring about the property is a great starting point but this needs to be followed up with further knowledge.

Potential problems could be:

  • The asking price is too high
  • The text content is of a poor quality or is misleading
  • The images are of a poor standard
  • The area isn’t attractive

These are all major issues but they are also very distinct issues, which means it isn’t enough to just realise people aren’t enquiring about a property, you need to find out why people aren’t enquiring. The most important reason to ask for feedback is to provide a better standard of service and then reach out to people.

When you know what people don’t like or what doesn’t work for potential buyers, you have the chance to remove these issues and hopefully make your property a more attractive one.

If people are engaging with your property and clicking through, it is likely that they will follow up an interest by arranging a viewing.

Obtaining feedback from the viewing process is essential

This is another area where you can receive a lot of feedback on what people like and don’t like about your property. Remember that feedback can also highlight things you are doing well, and you want to accentuate the positives of your property.

If people don’t like the decor of the home, think that there isn’t much space or that there is a suspicious smell in a room; it is likely that other people will form the same opinion. This is why you need to hear the negative comments and then rectify them.

Ask for feedback

Given that feedback is essential in ensuring you present the property in the best possible manner, you need to make it easy for people to provide you with feedback. When a property is presented online, there should be a one-click option that allows viewers to message the agent or seller with thoughts on the property. When people view the house, leave feedback forms and cards (along with pens and a receptacle to place the cards) before people reach the exit. You should also make yourself available to hear feedback directly from viewers. Also, inform people they can provide feedback at a later date online because not everyone wants to give an honest opinion in person.

Obtaining feedback can sometimes be difficult if you hear a lot of negatives but if you’re looking to sell your home effectively, you sometimes need to hear the negatives. It is often difficult for a property owner to look at their home objectively, and this means they don’t see negative elements. Obtaining feedback from people on every step of the selling process is a smart way to improving the way you present a home.

This isn’t only of benefit in selling this home, it can provide insight for the agent and property owner for any future selling opportunities they have.

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